A keyword is a word or phrase people use when searching for information, products, services or answers.

Examples:

  • “SEO course”
  • “best SEO tools”
  • “WordPress developer Dubai”
  • “how to optimize a website”

Search intent

Search intent means the reason behind a search.

Common categories include:

Informational
The user wants information.

“What is SEO?”

Navigational
The user wants to find a particular website or page.

“Google Search Console”

Commercial investigation
The user is researching before making a decision.

“Best SEO plugins for WordPress”

Transactional
The user is ready to take an action or make a purchase.

“Buy SEO course”

Understanding intent is extremely important because the content should match what the searcher is actually looking for.

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